How Online Review Management can grow Small Business Sales by up to 18%

Review Management is one of the most overlooked and yet simplest ways to grow your business Sales by 9% up to 18%.

According to a report by Harvard Business School professor, Michael Luca,  Privately owned restaurant’s sales grew by 5% for each star rating acquired on Yelp.

According to a report by Econsultancy improved reputation accounted for Sales growth of 9-18%. Share on X

Why is a Reputation Management tool necessary?

First, it’s important to understand that manually entering reviews does not give you Google Review credit.  This means Google does not recognize it as a Review but rather sees it as content. Reviews are one of the ranking signals Google looks for when assigning a website’s Ranking value.

Second, the manual process of requesting and hoping customers post a review to Google or one of your Social Sites is not a practical process as the vast majority of customers will forget.

Here’s why is a Review Management Tool considered one of the best low cost and simplest Marketing strategies:

To briefly summarize a good Reputation Management Tool will:

• automate the process of asking for reviews thereby increasing your success rate by 5 X or more

• allow you to first gauge Customer Intent so you may be able to Recover if a customer is unhappy before they leave a review online

• direct customers to review sites that matter to you, including niche industry sites

• give your website’s Google listing a search engine ranking boost because the tool streams your reviews to your website and social media sites in “rich snippet markup” format

To learn specifics of how Google Search Rankings work and how much a Review Marketing Tool can boost your reputation and sales check out this short informative video.