A Unique Selling Proposition also referred to as your Slogan or Advertising Tagline is your description of HOW your (UVP) will be found so BENEFICIAL that it is the obvious choice
A good “Slogan” conveys the Benefit your product offers in a memorable way while the What you do may be implied or directly included.
Successful Unique Selling Propositions evoke strong emotions or desires which may be fun, laughter, fear, control, sense of duty, performance, prestige, restoration, a desire to be unique and others. See if you can identify which emotions and desires the Brands below were targeting with these memorable slogan examples.
50 of the Most Influential Taglines
“A diamond is forever” – DeBeers, 1948
“Be all you can be” – The US Army, 1981
“Because I’m worth it” – L’Oreal, 1967
“Beef. It’s what’s for dinner” – National Cattlemen’s Beef Association, 1980’s
“Betcha can’t eat just one” – Lays, 1981
“Breakfast of Champions” – Wheaties, 1930
“Calgon, take me away” – Calgon, 1970
“Can you hear me now” – Verizon, 2002
“Don’t get mad. Get GLAD” – Glad 1980’s
“Don’t leave home without it” – American Express, 1975
“Double your pleasure, double your fun” – Wrigley’s Doublemint, 1959
“Eat more chickn’ ” – Chick-fil-A, 1994
“Finger lickin’ good” – KFC, 1952
“Fly the friendly skies” – United Airlines, 1966
“Get more” – T-Mobile, 2005
“Got milk” – California Milk Processor Board, 1993
“Have a Coke and a smile” – Coca Cola, 1979
“Have it your way” – Burger King, 1973
“Hey, Mikey…He likes it! – Life Cereal, 1972
“I can’t believe I ate the whole thing” – Alka Seltzer, 1966
“It keeps going, and going, and going” – Energizer Batteries 1989
“It takes a licking and keeps on ticking” – Timex, 1950’s
“I’ve fallen and I can’t get up” – LifeCall, 1990
“Just Do It” – Nike, 1988
“Let your fingers do the walking” – Yellow Pages, 1964
“Look Ma, no cavities!” – Crest Toothpaste, 1958
“Melts in your mouth, not in your hands” M&M’s 1950’s
“Pardon me, do you have any Grey Poupon?” – Grey Poupon, 1980
“Please don’t squeeze the Charmin” – Charmin, 1964
“Plop, plop, fizz, fizz, oh what a relief it is” – Alka Seltzer, 1953
“The few, the proud, the Marines” – U.S. Marines, 1991
“The happiest place on earth” – Disneyland 1960’s
“The other white meat” – National Pork Board, 1986
“The quicker picker-uper“ – Bounty, 1991
The Ultimate Driving Machine”, 1975
“The UnCola” – 7UP, 1973
“They’re grrreat!” – Kellog’s Frosted Flakes
“Think different” – Apple, 1990’s
“Think outside the box” – Apple, 1990’s
“Think small” – Volkswagen, 1959
“We bring good things to life” – GE, 1981
“We try harder” – Avis, 1962
“When it absolutely positively has to be there overnight” – FedEx, 1982
“When you care enough to send the very best” – Halmark, 1934
“Where’s the beef” – Wendy’s, 1984
“With a name like Smucker’s, It has to be good” – Smucker’s, 1962
“You’re in good hands” – Allstate, 1950’s
Remember in each of these Unique Selling Proposition examples the focus is on a key Benefit of the product or service. Now thinking about your product or service consider the personality of your business and write some taglines that describe the benefits your customer will experience. Next, share your Advertising Tagline examples with as many people as possible to see if there is a consensus as to which one is most commonly favored.
Then you are ready to use your Unique Selling Proposition aka Company Tagline or Slogan on your Marketing Collateral and share with your Website Designer.
Would you like to learn more about Creating Competitive Advantage thru the process of developing a Unique Value Proposition?