You’ll love this Small Business Owner’s
Ultimate Gide to Web Design New Orleans
If you are a Small Business Owner looking for Web Design New Orleans or Redesign this is the Complete Guide just for you. You’ll become well informed to make a good decision on what’s best for your business growth.
Would you buy a expensive watch with lot’s of fancy bells and whistles if it couldn’t do the primary function of keeping time? Similarly many New Orleans Web Design, Graphic Design or Advertising Agencies have fancy website examples which have no real value.
What you need is a website that ultimately shows up on page 1 of Google Search Engine for the search terms (also referred to as keyword phrases) your customers use when looking for products or services like your business offers.
In this Ultimate Guide to Web Design New Orleans I’ll take you Step-by-Step thru:
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How a Website Works
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Case Study – An Example of Verifiable Results
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The Top 10 Elements of Great Web Design New Orleans
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What to look for in a New Orleans Web Design Service to Create a Steady Stream of New Customers
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FREE Resources for New Business Growth
1. How a Website Works
In this section you’ll Discover:
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Your Website as a Key Information Hub
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How your New Orleans Website Works on the Internet
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What are the 2 Kinds of Websites
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How a Search Engine Results Page Works
Your Website as a key information HUB
Your small business website is an important tool for Local Marketing.
Your New Orleans Website Design helps potential customers who are ready to buy find your business, get informed, consider options, learn more about you and take action to become a customer. This is an important information hub in their Customer Journey.
But they can’t learn about your business and how it solves their current need if they don’t see your website on a Search Engine like Google, Bing or Yahoo.
How your New Orleans Website Works with the Internet
A Business Website is like a house. It’s where customers go to achieve important things.
Web Hosting (The Land): Think of the Land as the place where you place your home (your business website). A Website Hosting Company manages a large set of powerful computers where your Website Files are stationed.
Two types of Website Hosting are available:
Shared Hosting, places your company’s Website files along with many other company’s Website files together on the same Server (a group of computers with a shared IP Address).
Pros: Cheaper
Cons: Lower security – Higher Risk of your site being blacklisted – When something goes wrong Help support is via chat or email only and often agents have limited knowledge to resolve complex problems.
Fully Managed Hosting on a Virtual Private Server places only a limited small number of Website Files on a Server.
Pros: Managed Hosting on a Virtual Private Server is like placing your Home in a Gated Community where there is a high-security team screening all access to your company’s data files.
There are also Expert level service people available via phone to take care of any glitch for you.
Cons: Security and Service level costs a few dollars more per month.
Learn more about: Shared Hosting vs. Fully Managed Hosting on a Virtual Private Server
Here at Growology we offer Fully Managed Hosting on a Virtual Private Server for a few dollars more than shared hosting. And we can Register your Domain for you.
Domain Name (Address), example; www.yourbusinessname.com, would compare to a home address. Your website Domain Name must be Registered with a Domain Name Registrar Company each year of use.
When someone wants to visit your Home they would use an address, a GPS, along with a Highway. Your small business website works in a related way via the Internet. Someone types your Website Address(www.yourbusiness.com), in Web Browser software like Google Chrome, Firefox, or Internet Explorer. Then the Web Browser Software connects to an online Search Engine like Google. And the online Search Engine(Google) knows your Website Address (this is where your website files are stored on a Server elsewhere) and accessing those Website Files brings back the information requested (your Website Pages).
What are the 2 Kinds of Websites
First is a Digital Brochure type website. This term is used to describe small business websites that are not designed using Search Engine Optimization Best Practices and thus will not show up on Page 1 of the Google Search Engine Results Page.
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This means when a potential customer searches for the service or products you offer they won’t find you online and the Sale will go to a competitor. This would be ineffective web design New Orleans.
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The only way for someone to find this kind of website is if you met them already and gave them the website address or you use paid advertising like Google Ads, Facebook Ads, or Direct Mail to lead them to it.
The other kind of Website is a continually Search Engine Optimized Website which develops a steady stream of New Customers. This means your small business website is found on Page 1 of Google when a customer types in keyword phrases that relate to your product or services.
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Results Example: Say you live in Vero Beach Florida and you are a homeowner looking for Well Pump Repair. When you type in Well Pump Repair Vero Beach you want your company’s website to show up near the top of the Google Search Engine Results Page so customers call you instead of a competitor. That’s exactly what we’re doing for goCanDoServices.com. We’ve also helped companies like BrentPumpWorks show up #1 for 33 important keyword phrases leading to a steady stream of new customers which is good SEO web design.
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The biggest mistake small business owners make is not investing in Web Design New Orleans to generate a regular stream of new customers.
Most New Orleans companies operate in competitive industries. The lowest cost way to continually produce a steady stream of new customers is thru a New Orleans Web design using SEO (Search Engine Optimization) Best Practices.
This means in addition to how the initial website is designed there is also a continual process of improvement which includes the regular addition of newly written high value content. According to this SEO Guide and the experts at Search Engine Land “Content is King.” New content is a key Ranking factor considered by the Google Search Engine.
Most importantly when a potential customer uses the Google Search Engine to find services or products they are likely ready to buy. The better your ability to meet potential customers at the location and time they are ready to buy with good New Orleans Web Design the lower your cost of new customer acquisition and the higher your return on investment with your marketing dollars.
How the Search Engine Results Page works
A Potential Customer uses the Google Search Engine to find a solution
A Customer in Need Searches the Search Phrase also known as the Keyword Phrase is a group of words used to look for a given need.
Sometimes at the top are Paid Advertisement listings. Also called PPC or Pay-per-Click Advertising Each time someone Clicks on the Ad the Business Pays a fee.
The next section is the Map Listings. The Top listing Brent Pump Works has a 5 Star Review and a Website Link
Below the map listings are the Search Engine’s Results Page Organic Results. Organic Results are the non-paid results. Brent Pump Works is #1 on the Map listing and #2 Organically. There are 10 Organic search results on the first page of Google Results.
The below Graphic illustrates the high value of continually investing in additional relevant content for your New Orleans Website Design. As you can see moving up 1 or 2 positions on the Google Search Engine Results page can double your clicks and possibly sales.
For example, the Map Listing generates 30% of all clicks. Then the first Organic Listing receives approximately 31% of the remaining clicks, the second 14%, the third 10%, the 4th 7%, the 5th 5.5% and the 6th thru 10th split 4%. Paid Ads receive only about 1 – 2% of the clicks.
It’s important to understand that multiple factors can have an impact on your Web Design New Orleans success. For example positive Google Reviews can favorably help click thru rates and lead to increased sales.
2. Case Study – An example of Verifiable Results
BrentPumpWorks.com
#1 on Google for 33 Keyword Phrases
#1 – #5 on Google for 56 Keyword Phrases
Partial Samples Include: Type these search terms in to see Brent Pump Works on Page 1 near the top of the Google Search Results.
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Well Drilling Palm City
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Well Drillers Palm City
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Water Pump Repair Palm City
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Well Drilling Service Palm City
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Lift Station Pump Repair Port St Lucie
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Lift Station Pump Repair Palm City
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Lift Station Pump Repair Stuart
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Water Pump Installation Palm City
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Well Drilling Service Port St Lucie
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Well Drilling Service Stuart
3. The Top 10 Elements of Great Web Design New Orleans
Your New Orleans website design outlines your company’s Unique Value Proposition.
Your New Orleans website should;
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Be Easy to find – This means it’s designed using all the keyword phrases potential customers might use when looking for the products you offer.
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Your web design New Orleans should load quickly. Taking too long may cause frustration and exit to a competitor.
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Be Responsive. Also known as Mobile Ready. This means your web design New Orleans auto resizes for display on tablet or cell phone without the user needing to scroll right to see the remainder of page content.
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Offer a well-defined Unique Value Proposition which conveys in just a few seconds how your business’ solves the sought needs of the customer.
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Clearly present the benefit your customer can expect to experience upon using your services or products. You may also use a Unique Sales Proposition also known as your slogan to convey this.
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Provide Easy navigation to relevant information. When information is too hard to find potential customers leave your website for a better one. For success creating a good user experience is critical.
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Be Informative. Being well informed helps us make good decisions. Making relevant information available is a best practice to help people consider if your business products are right for them.
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Providing clear CTA’s or Calls to Action help people understand what is necessary to move forward toward a potential solution.
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Your About Us page is the second or third most visited page on your website. Let potential customers get to know you personally. They will have interest in your values, personality and the company standards that will impact the relationship.
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Make contact information readily available on every page with Phone Number in prominent places. Near the Top Menu and the Footer is a good Web Design New Orleans practice.
4. What to look for in a New Orleans Web Design Service to Create a Steady Stream of New Customers
The ideal New Orleans Web Design Service provider should offer more than just a creative agency Graphic Design and Website Design services. Selecting a service provider with Business Development Experience can give you the Competitive Advantage you’re looking for.
Having built multiple companies with up to 50 employees I have been where you are. I know what it’s like to feel overworked and without enough free time. That’s why I formed growology to help small business owners with the simple practical local marketing solutions.
Having a business and operational development background I can help you further differentiate your offering and give you a clear competitive advantage leading to a steady stream of new customers and more free time.
We uniquely help you by;
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establishing a Marketing Plan
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(which is proven to help companies grow 2X faster)
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developing a Unique Selling Proposition
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defining a clear set of Competitive Advantages
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completing a Competitive Market Analysis
Additionally as your ideal Web Design New Orleans firm we;
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can optionally manage all your online marketing efforts
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offer immediate high Return on investment solutions like Direct Mail 2.0
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have tracking systems to measure and be accountable for results
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provide Case Study results to verify our ability to achieve Position 1, Page 1 Results on Google
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offer a Satisfaction Guarantee