Review Management is one of the most overlooked and yet simplest ways to grow your business Sales by 9% up to 18%.
According to a report by Harvard Business School professor, Michael Luca, Privately owned restaurant’s sales grew by 5% for each star rating acquired on Yelp.
According to a report by Econsultancy improved reputation accounted for Sales growth of 9-18%. Click To Tweet
Why is a Reputation Management tool necessary?
First, it’s important to understand that manually entering reviews does not give you Google Review credit. This means Google does not recognize it as a Review but rather sees it as content. Reviews are one of the ranking signals Google looks for when assigning a website’s Ranking value.
Second, the manual process of requesting and hoping customers post a review to Google or one of your Social Sites is not a practical process as the vast majority of customers will forget.
Here’s why is a Review Management Tool considered one of the best low cost and simplest Marketing strategies:
To briefly summarize a good Reputation Management Tool will:
automate the process of asking for reviews thereby increasing your success rate by 5 X or more
allow you to first gauge Customer Intent so you may be able to Recover if a customer is unhappy before they leave a review online
direct customers to review sites that matter to you, including niche industry sites
give your website’s Google listing a search engine ranking boost because the tool streams your reviews to your website and social media sites in “rich snippet markup” format